International Marketing

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Business & Economics - Sales & Marketing
International Marketing

International Marketing

Name: International Marketing
ISBN: 9780073529943

Philip Cateora, Mary Gilly, John Graham

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Cateora and Graham’s International Marketing is far and away the best selling text in the field, with a pioneering approach to making the material accessible and relevant that has become the standard by which other books are judged. Providing a well-rounded perspective of international markets that encompasses history, geography, language, and religion as well as economics, Cateora helps students to see the cultural and environmental uniqueness of any nation or region. The 15th edition reflects all the important events and innovations to affect global business within recent years, while including several new and updated technological learning tools.

Κατηγορίες:

Business & Economics - Sales & Marketing

Έτος:

2010

Έκδοση:

15th

Εκδότης:

McGraw-Hill/Irwin

Γλώσσα:

english

Σελίδες:

659