Marketing (11th Edition)
Charles W. Lamb, Joseph F. Hair, Carl McDaniel
You experience marketing through billboards, television commercials, and even in the cereal aisle at the grocery store. Now MARKETING, Eleventh Edition--with its engaging presentation of concepts--will bring forward how much the principles of marketing play a role in your day-to-day life. With coverage of current marketing practices and exciting new features, Lamb, Hair, and McDaniel's MARKETING, Eleventh Edition, will have you saying, "Now that's marketing."
Κατηγορίες:
Έτος:
2010
Έκδοση:
11
Εκδότης:
South-Western College/West
Γλώσσα:
english
Σελίδες:
809
ISBN 10:
1439039429
ISBN 13:
9781439039427
Αρχείο:
PDF, 32.78 MB
IPFS:
,
english, 2010