The Power of Two: How Companies of All Sizes Can Build Alliance Networks That Generate Business Opportunities
John K. Conlon, Melissa Giovagnoli
Tap the Power of Alliance Networks
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Inspired by the so-called virtual corporation, the opportunisticformation of short-term strategic pairings is the chief means bywhich today?s companies are realizing growth. In The Power of Two,two acknowledged business-alliance experts take readersstep-by-step through a proven, powerful method for successfullybuilding a network of strategic alliances and for managing suchnetworks via an alliance manager. Packed with examples, augmentedwith a wealth of assessment tools and charts, it?s the mostauthoritative, user friendly guide to mastering this important,emerging business stratagem currently available.
***
Inspired by the so-called virtual corporation, the opportunisticformation of short-term strategic pairings is the chief means bywhich today?s companies are realizing growth. In The Power of Two,two acknowledged business-alliance experts take readersstep-by-step through a proven, powerful method for successfullybuilding a network of strategic alliances and for managing suchnetworks via an alliance manager. Packed with examples, augmentedwith a wealth of assessment tools and charts, it?s the mostauthoritative, user friendly guide to mastering this important,emerging business stratagem currently available.
Έτος:
1998
Έκδοση:
1st
Εκδότης:
Jossey-Bass
Γλώσσα:
english
Σελίδες:
208
ISBN 10:
0787909467
ISBN 13:
9780787909468
Αρχείο:
PDF, 12.28 MB
IPFS:
,
english, 1998