New Venture Management: The Entrepreneur’s Roadmap

New Venture Management: The Entrepreneur’s Roadmap, Second Edition, provides an introduction to the world of new and emerging ventures and to the fundamentals of effective new venture management—the fundamentals of such diverse activities as planning, marketing, financing, and growth. The book is designed as a “hands on” practical approach for the collegiate market. This text is designed for courses in new ventures that involve three distinct but related constituencies. First, the textbook is designed to be useful to professors who relate the latest research to each topic as they teach the course. Second, the textbook has been written for students to read. The subject matter is presented in an interesting easy-to-understand style. Finally, the specific needs of active new venture owner-managers have been considered. The book’s coverage of the key aspects of new venture management will help them to improve their management effectiveness on the job.